Guest Pep Talk [Allie Seidel]: Why announcing your goal is half the battle.

Processed with VSCOcam with a4 presetCongrats! You’re halfway there! Goal setting is as much a part of my life for me as brushing my teeth or getting dressed in the morning (which, let’s hope, are two things that happen on the daily).

Since August of this year, I’ve chosen a few goals each month and have written about them publicly. (See August, September, October and current November goals here.) I’ve found that simply writing my goals down and making them public gives me an extra push to achieve them. Additionally, I love looking back and seeing something that seemed so far off at the time and realizing that I’ve accomplished it.

So naturally, I love NoExNo and have participated for a few years, some years with success, others not so much. My NoExNo goal this year was an interesting choice. I picked “launch the holiday line in my shop” even though I knew I had this planned for Nov. 3rd.  So did this leave the rest of November “goal-less” for me? Hardly. When I chose this goal, I knew that I needed to get the holiday line out earlier than the last day in November, so moving it to a later date wouldn’t help, and I was also aware that I could pick a “smaller” goal that I could technically be working towards every day in November.  But, since my biggest goal all month was the launch, the early date didn’t matter to me so much as the concept behind announcing it as my goal.

When I set that goal in October, I had no idea what the extent of my holiday line was going to look like. I had big dreams, but wasn’t sure how to reach them. It unfolded over the course of a few weeks to include stamps, 8×10 art prints, and Christmas cards, most of which were only far-off ideas when I set the launch date. Despite the uncertainties, I knew I needed to announce this goal in order to make it happen. This is why I love NoExNo, because everyone is announcing together, and I know that for me, this tiny steps makes a huge difference in helping to make my seemingly far-off goals a reality.

So, announce I did, on multiple platforms including NoExNo, and I set the date. The weekend before I was frantic, learning skills I didn’t yet have (hello, Photoshop) and spent many late nights and early mornings struggling through it. But, since I knew I had announced it, I pressed on because I had set this as a personal and public expectation. And then, magically it all came together and I launched it. And today, a week in, it’s live and it’s selling.

Sometimes achieving goals doesn’t look like a linear path, but more like a maze: two steps forward and fourteen steps backward, with plenty of road blocks and wrong turns, but the feeling I get when I finally accomplish my goals is the reason why I’ll hopefully continue to be a goal-setter (and goal-announcer!) for the rest of my life.

So, NoExNos, be encouraged! Know that by simply sharing you goal here, you are on your way to achieving it. Keep going after what you want, and telling people about it. You’ve already won by being courageous enough to announce your goal. Now, get after it!


Allie Seidel lives in Seattle with her husband. Find her sometimes blogging on, and always instagramming @allieseidel

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